Customer Experience

Users, Consumers, Customers, Shoppers. We can name them differently, but these are the people that make or break the success of an organisation. Here you will find the posts that I have written reflecting on the successful relationship between these.

Digital Transformation in StoreDigital Transformation in Store

Digital Transformation in Store

Perhaps no other industry has been impacted by changing customer demand like retail. People want to have 24/7 shopping experiences,… Read More

3 years ago

How Much should a Retail Employee earn?

Too many retail jobs are just barely above minimum salary. Yet some retailers show that paying higher salaries pays off.… Read More

3 years ago

Channels Are For Televisions, Not For Customer Experiences

The title of this post is a direct reference to a few reports from Forrester on the Omnichannel Playbook for… Read More

4 years ago

The Future of Working in Retail

So you really want to Work in Retail in the Future? With news titles of “Retail Apocalypse” lingering around in… Read More

4 years ago

The Value of a “wow” Shopping Experience

A couple of days ago I've spoken at the annual Marketing Symposium that Deloitte organizes in Luxembourg. My short intervention… Read More

9 years ago