Customer Experience
Users, Consumers, Customers, Shoppers. We can name them differently, but these are the people that make or break the success of an organisation. Here you will find the posts that I have written reflecting on the successful relationship between these.
Digital Transformation in Store
Perhaps no other industry has been impacted by changing customer demand like retail. People want to have 24/7 shopping experiences,… Read More
How Much should a Retail Employee earn?
Too many retail jobs are just barely above minimum salary. Yet some retailers show that paying higher salaries pays off.… Read More
Channels Are For Televisions, Not For Customer Experiences
The title of this post is a direct reference to a few reports from Forrester on the Omnichannel Playbook for… Read More
The Future of Working in Retail
So you really want to Work in Retail in the Future? With news titles of “Retail Apocalypse” lingering around in… Read More
The Value of a “wow” Shopping Experience
A couple of days ago I've spoken at the annual Marketing Symposium that Deloitte organizes in Luxembourg. My short intervention… Read More