Choice Blindness is a TEDx video that focuses on Bias.
We think we know why we do as we do. Through his research on choice blindness, Petter Johansson and his research group show that this is not always the case.
As a cognitive scientist at Lund University and a Fellow at Swedish Collegium for Advanced Study, Uppsala, he studies choice blindness and preference change using methods ranging from questionnaires to close-up card magic.
