Customer Journey Tag Archives

2020 Retail Trends
Experience

Key 2020 Trends for Retail

What are the 2020 Retail Trends? As I’ve done with HR, and Employee Experience, I’ve been browsing around for some insights of what…

Book Review: Why She Buys by Bridget Brennan
Books

Book Review: Why She Buys by Bridget Brennan

Why She Buys is considered a milestone in marketing (and selling) for women, and for this reason, I decided to read it. According…

Digital Transformation in Store 2
Customer Experience

Digital Transformation in Store

Perhaps no other industry has been impacted by changing customer demand like retail. People want to have 24/7 shopping experiences, and they want…

The Value of a "wow" Shopping Experience 4
Customer Experience

The Value of a “wow” Shopping Experience

A couple of days ago I’ve spoken at the annual Marketing Symposium that Deloitte organizes in Luxembourg. My short intervention was focusing on…