Key 2020 Trends for Retail
What are the 2020 Retail Trends? As I’ve done with HR, and Employee Experience, I’ve been browsing around for some insights of what…
Book Review: Why She Buys by Bridget Brennan
Why She Buys is considered a milestone in marketing (and selling) for women, and for this reason, I decided to read it. According…
Digital Transformation in Store
Perhaps no other industry has been impacted by changing customer demand like retail. People want to have 24/7 shopping experiences, and they want…
The Value of a “wow” Shopping Experience
A couple of days ago I’ve spoken at the annual Marketing Symposium that Deloitte organizes in Luxembourg. My short intervention was focusing on…