Sergio Caredda
There's no secret sauce on How to Develop a Creative Culture. It's a hard work, based on consistency and intentional design. And 30 starting principles.
How can you intentionally develop a Creative Culture? Ed Catmull’s Creativity, Inc. has been a foundational book in understanding the foundational elements of creativity.
At the end of the book, the author builds a list of Thoughts for Managing a Creative Culture. Inspired from that, here is a slightly adapted and commented list, which also takes from other external inspiration and tries to link to other concepts we have explored in this blog. Developing a Creative Culture becomes a way to ensure the required consistency with all the other organisation elements.
- Don’t get stuck with a slogan
- The 30 ideas on How to Develop a Creative Culture
- 1. Get the Team Right
- 2. Build the Right Culture
- 3. Establish the Right Organisation
- 4. Build for Change, not Stability
- 5. Fail Fast, Learn Fast
- 6. Understand Your True Goals
- Conclusion: How to Develop a Creative Culture
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Don’t get stuck with a slogan
I know that when you distill a complex idea into a T-shirt slogan, you risk giving the illusion of understanding—and, in the process, of sapping the idea of its power. An adage worth repeating is also halfway to being irrelevant. You end up with something that is easy to say but not connected to behavior.Ed Catmull, Creativity, Inc..
I think the above illustrates once more the deep thoughtfulness of the author in avoiding quick recipes and simplifications. He defined the quick statements at the end of the book as “principles”. The trick is to think of each statement as a starting point, as a prompt toward deeper inquiry, and not as a conclusion.
The 30 ideas on How to Develop a Creative Culture
1. Get the Team Right
2. Build the Right Culture
3. Establish the Right Organisation
4. Build for Change, not Stability
5. Fail Fast, Learn Fast
6. Understand Your True Goals
Conclusion: How to Develop a Creative Culture
A ride through 30 Starting principles to embed creativity in any organisation on How to Develop a Creative Culture. Again, not a need only for companies in specific industries. Because creativity is the sole way that can help companies survive in an environment that pays high dividends to innovation and disruption, in all sectors.
I think we now have all understood that the only way to achieve this goal is by being deliberate and intentional in the buildup of such a culture. Intentional Design becomes a key focus.
None of these is an easy recipe, and all these need to be read through in conjunction with the hard work that is necessary to implement the principles. All successfully complemented by the Skills that need to be built fro the Future of Work. As well as a key way to embolden our vision to bring back Human in HR.
What do you think?
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