Who Owns the Experience?
Who owns the Experience? We have all heard the concept of Experience Economy that dominates the evolution of our world today. Most companies have realised…
Book Review: Why She Buys by Bridget Brennan
Why She Buys is considered a milestone in marketing (and selling) for women, and for this reason, I decided to read it. According…
Disrupting HR: start thinking of HR Customer Service
After many years of discussion and implementation of the HR Transformation framework developed by Dave Ulrich, very few organizations have been really “able”…
The Value of a “wow” Shopping Experience
A couple of days ago I’ve spoken at the annual Marketing Symposium that Deloitte organizes in Luxembourg. My short intervention was focusing on…
