About Sergio Caredda

Sergio Caredda Cartoon.

Sergio Caredda is a Digital Knowmad, Rebel, Multipotentialite, HR Professional who believes in the Human side of HR. This is me in a few words.
I currently work for VF Corporation as Digital Transformation Lead. I have substantial experience in HR across multiple functions, both in the business and in consulting. I’m a thinker and a doer, I like changing things.

My Personal Purpose is to always enable people to perform and thrive.

My Life at Work

Sergio Caredda speaking at a conference

Born in Nuoro (Sardinia, Italy) in 1976, I have been working for many years in the HR and Human Capital domains. I think of myself as an eclectic personality, born on the edge of the Y generation, with interests that span various areas of Human Knowledge.

In 2014 I moved to Switzerland (where I am currently based), and am now the Global Digital Transformation Lead for VF Corporation, the leading global apparel conglomerate. In this role, I focus on the people side of transformation towards digital, an essential aspect of our company’s growth strategy.

Before this assignment, I was Senior Director, HR Business Partner DTC EMEA. As such, I was responsible for the Retail and Direct to Consumer platform of VF across Europe, serving with my team more than 350 Owned and Operated Stores of the eight brands present in Europe: Timberland, Vans, The North Face, Kipling, Napapijri, Lee and Wrangler.

Before this, I have been working for almost three years in Luxembourg for Deloitte, as Senior Manager Human Capital. During this period, I focused specifically on projects in the domain of HR Transformation, serving companies such as HSBC, Velux, Vestas, BGL, Sanofi etc.

Before moving to Luxembourg, I have been Training and Development Manager at Diesel, where I’ve been exposed to numerous challenges spanning from Shopping Experience development to a global HR Transformation project, which included the implementation of PeopleSoft as the international HRIS.

I’ve also been cooperating with various universities: I’ve taught at the University of Bologna in Forlì and the University of Trento. I’ve also kept many interests in the non-profit sector, and every year I try to dedicate part of my time to help some non-profit organisations to grow and evolve.

My Interests

Liberal, Libertarian, Secular, Christian, politically independent. Not easy to define me. I believe that one of the most precious assets of a man is its identity, its diversity, its uniqueness, its Freedom. That is why I think that the critical path for our future is in a Federalist Europe, developed on the grounds of the respect of Human Rights, equality, equity and justice.

I’ve always been interested in technology, and believe that the Internet is one of the biggest revolutions for humankind so far, yet having to demonstrate all its consequences and impacts. I started my first webpage in 1995, and since then have experimented with numerous forms of internet dialogue. Always with the “eclectic” touch that is a characteristic of my self.

A selection of my best posts

The future of HR? Is Human.

For the last couple of weeks, I’ve been reasoning (again I would say) on the role of HR. I’ve been especially challenged by…

Thoughts for Developing a Creative Culture

How to Develop a Creative Culture

How can you intentionally develop a Creative Culture? Ed Catmull’s Creativity, Inc. has been a foundational book in understanding the foundational elements of creativity.  At the…

Employee Experience Key Trends

Employee Experience Key Trends

What are Employee Experience Key Trends? As the concept of Employee Experience becomes more widespread across many organisations, it’s interesting to understand how organisations implement this…

Reading Challenge 2019

My 2019 Reading Challenge

Last year in September, I decided to go back and read more. I have been an avid reader in the past, but in…

What is Organisation Design

What is Organisation Design?

Organisation Design is a foundational skill for all HR professionals as well as managers. Yet from my experience, it is relegated to very few…

Defining Myself

Human Capital Expert, HR Transformation Expert, Non-Profit, Intellectual Capital… many labels that all define a small part of my interests and activities. But I must say that so far my life has been influenced by two great experiences: during the years of my University studies, I’ve been a board member and then President of AEGEE (Association des Etats Génèraux des Etudiants de l’Europe), making this a unique and extraordinary experience. The second mention goes to my first “boss” and Mentor Franco D’Egidio, managerial consultant, writer, thinker. A real milestone in my career path: he taught me the importance of People as the key drivers of the company’s success. A lesson that I try to bring along over and over again, in my daily work.

So, that’s me. You will discover more on this blog. Its fragmented content is one more sign of a complex personality that never really manages to “fit” a container…

Sergio - Blog Signature
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