All posts tagged: purpose

What is the Purpose of a Company?

The recent statement issued by the Business Roundtable on corporate purpose, has raised a lot of media attention and buzz on professional networks like LinkedIn. Although the statement itself is not as revolutionary as it seems, (already the 1981 version did also acknowledge the importance of multiple constituencies for companies’ long-term success). Yes, for sure the 1997 version did focus a lot on shareholder’s primacy, and overall its true that aligning 200 CEOs around such a statement must have been a difficult endeavor. As HBR underlines, the question is what are the effects of this statement going to be. Multiple authors and academics have focused on the risks of excessive focus on Shareholder value (Ralph Gomory is just one of the many names, that has been focusing on Corporate Goals). This declaration is not setting out a new world of corporate affairs though. the language of the preamble suggests that it is little more than a new description of what CEOs already do—or believe they do. This is why a lot of the articles and commentary, that …