Book Review: Start with Why by Simon Sinek

Book Review: Start with Why by Simon Sinek
Start with Why
Genre: Management

Paperback | 256 pp. | Penguin | | Reprint Edition
Buy on Amazon
5.0 rating

When I watched Simon Sinek famous Ted Talk on YouTube a fewer back, I’ve been fascinated by the ease at which he described something that in my mind was meant to be absolutely foundational: everything should start with a purpose.

This book works on a very simple idea. And Sinek is right on target. If you don’t have a burning desire or “why” established for your business, career, or area of interest, you’ll likely give up, burn out, or not have the passion needed to be your best. He breaks down not only how to rethink what you do each day in a different light, but more importantly why you do it.

The concept is very well linked to the recent comment done on the book Drive by Daniel Pink. Traditional “Carrot and Stick” mentality does not work. What caught my attention is the fact that the author looks in detail of why customers choose one company (or brand) vs. another. And how much the key reason for this behavior is unknown to most companies.

Companies don’t know why their customers are their customers, odds are good that they don’t know why their employees are their employees either.

Simon Sinek, Start with Why
Book Review: Start with Why by Simon Sinek 1
Fig.1 – The Gold Circles of Why, How and What.

The key idea that Sinek brings forward is called The Golden Circle, which looks at the Why, as the origin of How, then What. Whereas modern management would apparently concentrate more on the what, the reality is that people are attracted by why companies proceed a certain product, develop a certain brand, propose a certain job.

What’s good about Sinek’s book, is that it ties in the entire value chain of relationship between customer, workers, decision makers. The purpose becomes then really a connector for everything, provided it is perceived was authentic.

This can only work if Trust is built within the organization as a key consistency enabler. By building trust and enabling a communication that nurtures the purpose, we are really able to promote the best results. A culture of achievement and prosperity that extends to all the stakeholders of the company.

Despite seeming simplistic, the ideas of Sinek become foundational for purpose-led companies. The many examples provided in his book are already there to talk to us. But we don’t need to necessarily check the big enterprise to find results of this drive based on purpose. Also at the individual level, successful artists, for example, do all share a sense of belonging to their inner why.

Two more suggsestions are given by the author: 1) in an organizational context it’s important to establish a reach of the “why” across the organization, especially in moments of change. Only by reaching the “Tipping Point” you can ensure success. 2) you need to start with WHY, but also know the HOW to be able to succeed.

This reading (which I’ve now just finished for the second time), has been so important that I’ve decided to deliver a copy of the book to each of my team members a few months back.

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Start with Why
Genre: Management | Rating: 5/5
By Simon Sinek
Paperback | 256 pp. | Penguin | 27/12/2011 | Reprint Edition
ISBN: 9780241958223
Buy on Amazon

Start with Why Goodreads Reviews

  1. […] represents. Multiple facts enter into play around this, and whoever has read Sinek’s last book “Start with Why”, can immediately acknowledge the need for a company to have a strong sense of purpose, not just […]

  2. […] Cause is the core of the practices identified. It’s not the same as the WHY, as it is focused on the future, and should inspire us to want to keep playing. Sinek’s links […]

  3. Avatar of dipsviewpoints

    Awesome book from Simon Sinek , inspired me to write quite a few blogs on my own as well.Please do read the most recent book of Simon Sinek , titled “The Infinite Game”(abut not tying to win in the short term but think about long term and nurture employees accordingly with an infinite mindset) , a must read.Please find one such blog on this book below , hope this is useful.

  4. […] third consequence is directly linked with the concept of Purpose, both at an individual and organisational level. The recent trends we have discussed organisations trying to better define […]

  5. […] represents. Multiple facts enter into play around this, and whoever has read Sinek’s last book “Start with Why”, can immediately acknowledge the need for a company to have a strong sense of purpose, not just […]

  6. […] The topics treated in Drive by Daniel Pink are critical. As we plan our organisations, we need to consider intentional design of motivation. The relevance of Purpose is more and more clear, also after Sinek’s work. […]

  7. […] we see motivation and purpose under a different eye, we can interpret the need of management in a totally different way. By using […]

  8. […] model for inspirational leadership — starting with a golden circle and the question: “Why?” His examples include Apple, Martin Luther King Jr. and the Wright brothers […]

  9. […] Organizational Teleocracy encourages self-organizing teams, open-book management (where employees can read and understand financial statements, and see the impact of their activities on the bottom line), employees as a high-priority class of enterprise stakeholders, novel compensation schemas, and statistically sound, time-based performance measures that trigger conversations where employees are free to tell each other the truth. Teleocracy is designed to address the deep-seated need of people to experience meaning and purpose in their work, somehow anticipating the concepts of Simon Sinek. […]

  10. […] there must be a vision. Why is change needed? We have already seen how much the Why is important. Is the vision shared and are people buying in? Are there measurable, achievable […]

  11. […] to mind, as it researched some of the elements that drive Passion. So does Sinek’s Start With Why. The critical difference, however, is that this book does not interrogate itself on the intimate […]

  12. […] Read the full reviewBuy on Amazon […]

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